After the successful launch in 2015 MatahariMall ago, now PT Matahari Department Store Tbk (MDS) again presents a new business line in the digital version of the MatahariStore.
Christian Kurnia, Director of Merchandising and Marketing Matahari Department Store reveals that the global economic decline, including in Indonesia. However, Indonesia has great potential with the growth of Gross Domestic Product (GDP) continues to increase. Currently the per capita GDP of Indonesia headed to the value of US $ 3,669 (about Rp48 million), which means it has a direction toward the middle class.
Christian explained that despite the economic conditions were quite distressed, Matahari experienced considerable growth positive. This is indicated by the number of loyal customers, which reached 3.5 million people. For that, it makes MatahariStore, the online version of the existing conventional stores.
In addition, another reason Matahari Department Store opened online line that is seeing promising young population Indonesia. The amount is about 45 percent of the total population. This is also supported by the internet penetration continues to increase.
Until now Matahari Department Store has around 148 outlets in 68 points in Indonesia. It reveals, in fact it takes more than 400 physical stores to meet customer needs. However, due to limited infrastructure and resources, such amounts can not be met.
Christian said it would add about eight outlets in the next year. With the continued movement, said he was optimistic that the Sun under the auspices of the Lippo Group is able to support the needs of customers to shop anytime, anywhere, through both online and offline stores.
Not going to be a cannibal
Related to the existence MatahariStore, Hadi Wenas as CEO MatahariMall.com stated that they support the presence of the online store and will only increase the number of subscribers.As confirmed on competition that could potentially arise in the future, Hadi explained that it will help each other. "Matahari Department Store (MDS) is found in about 68 cities, while bookings made in MatahariMall for MDS goods reach nearly 300 cities and districts in Indonesia. Thus, this will only increase the number of customers and will not be cannibals, "he concluded.
Related products are available in it, MatahariMall and MatahariStore provide different categories. MatahariMall have a mall concept that provides a variety of needs. Meanwhile, MatahariStore more focused to provide the necessities of fashion.
In addition, it also distinguishes the two online stores to see the MDS. MatahariMall has a lighter color, while MatahariStore displays colors tend to be more tender.
However, the operation MatahariStore will utilize technology and infrastructure that has been owned by MatahariMall. Later the transaction flow will also be handled by MatahariMall from the display of products, content, payment, to delivery.
Hadi explained that the significant differences of both online store that is related to the management system. "In accordance with his experience as an offline store that has stood for more than fifty years, MatahariStore will focus on merchandising, pricing, and offline marketing while MatahariMall focus on technology and online marketing," he said.
For a while, it also serves MatahariStore directory on the front page of the site MatahariMall. How this is done so that customers are more familiar with MatahariStore, before users go directly to the respective site's pages online store.
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