Facebook, Scooping revenues of US $ 7.01 billion in Quarter Three 2016

Facebook announced it gained significant revenue in the third quarter of 2016. Within the past three months, Facebook gained a revenue of US $ 7.01 billion and profit of $ 2.38 billion.

In a release, the mobile advertising accounted for the largest share in the achievement of this-up time by 84 percent of advertising revenues come from this sector. The number of monthly active users also grew by 1.66 billion. This number increased by twenty percent from year to year. The achievement was obtained from 1,055 billion users using mobile devices.

Meanwhile, an average of about 1.09 billion people access Facebook via mobile devices every day. The total number of monthly active users also increased approximately 1.79 billion users. This number grew to sixteen percent over the same period last year.

Related to this achievement, CEO of Facebook, Mark Zuckerberg revealed, the future of social media will prioritize the video application. He added that the cameras would be a major tool that allows people to share.

Zuckerberg said that Facebook Live has grown fourfold since last May. He said people all over the world perform broadcasting activity directly from Facebook.

Meanwhile, Instagram Stories that combines photography and video activities also attract many users. Currently, there are over 100 million active users every day. On the other hand, Facebook is also testing a camera feature that looks resemble the features of Snapchat.

Zuckerberg will boost the growth of Facebook applications in the next few years through various improvements, such as user experience, organic interaction between users and businesses, as well as open access for businesses to reach more people.

He also briefly touched on the use of artificial intelligence or artificial intelligence (AI) to Facebook. Admittedly, the AI ​​is able to improve the user experience, such as filtering issue propaganda. Although it is too early to discuss this technology, Zuckerberg hopes AI can be immediately applied to improve the quality of the News Feed in Facebook in general.