In June 2016, the company homeland Emtek media has officially obtained the license to develop a chat application BlackBerry Messenger (BBM). According BlackBerry CEO John Chen, Emtek background in the entertainment business, content, and technology, votes can help improve the potential of fuel.
With the market potential is promising, what will be done Emtek to boost the popularity of BBM?
Growth in the use of BlackBerry Messenger
In Indonesia alone, from a source that received Tech in Asia Indonesia, BBM is one of the most popular chat applications, in addition to WhatsApp, Telegram, and LINE. They now have more than 63 million monthly active users, and facilitates the delivery of approximately 16.7 billion messages per day. Of millions of users, the majority of whom are teenagers aged 18 to 24 years.
BlackBerry steps that ultimately makes the application of fuel for other operating systems proved to be an excellent strategy. It is evident from the number of active users of fuel in the country that access from the BlackBerry device, which is now only about five million users.
The majority of users of fuel in Indonesia it is an Android user, which is about 54.5 million users. While active BBM users who use IOS-based devices only amounted to about three million users.
Integrate all of the investment portfolio
As a media company, Emtek not only have services such as SCTV and Indosiar, as well as pay-TV company NexMedia. They also have invested in some other digital companies, such as bukalapak marketplace, classified ad sites House and career, as well as ticket sales platform Reserve, which all services will they integrate into the fuel.
For example, the fuel has now has features News which contains news of Liputan6.com, Bola.com, and Bintang.com. Moreover, in the current fuel is also available which features video contains content from their digital platform, Fucking.
In the future, you also can buy items in bukalapak, view classified ad sites House, Career, and Oto, book tickets through reservations, watch movies in iFlix, ordering services in Seekmi and BrideStory, and access KlikDokter, Kudo, and Lakupon. Everything you can do with the application of fuel.
Bring service credit purchase and shopping vouchers
In addition to integrating their entire investment portfolio into BBM, Emtek was trying to bring other services, such as feature phones and credit purchase electricity tokens, until BPJS dues payment and loan repayment.
To bring these services, in cooperation with the Emtek Sepulsa. Unfortunately, at this time you can only make a payment by credit card or bank transfer. Bank transfer method is only available during working hours.
GO-JEK recently also presented the contents of phone credit service called GO-PULSE. Unlike the fuel, GO-JEK require their users to make payments with PAY-GO, which today can be recharged via internet banking, ATM, up through the GO-JEK driver.
BBM also provides purchase service shopping vouchers which can be used in a variety of restaurants, entertainment venues, as well as to buy a wide range of essential goods. To bring these services, fuel cooperate with the South Korean company, Gift-N.
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