On October 28, 2016 yesterday, TechCrunch reported that Lazada, which is now owned by Alibaba, was "in talks" to acquire food delivery service from Singapore named Redmart.
The value of the acquisition is rumored to range between US $ 30 million to $ 40 million. The number is certainly very small when we look at the final funding amount of US $ 26.7 million received in 2015 Redmart ago.
Previously, Redmart reportedly also been in talks with the supermarket chain NTUC GIC and funding agencies. But both of these discussions failed to produce results.
Amazon, which is reportedly preparing to enter the Southeast Asian market, also have "bargain priced" Redmart in the early 2016's.
Redmart itself a Happyfresh services similar to those in the homeland. Although it has been established five years ago, Redmart still only operates in Singapore. They plan to expand to other countries has not been realized.
Lately, financial condition Redmart is quite problematic. Although their income continues to grow, but their spending rose faster.
HappyFresh herself has just announced the closure of their business in Taiwan and the Philippines after receiving the most funding at the end of the month August 2016 ago. This they did for the sake of concentrating on developing the business in Indonesia, Malaysia, and Thailand.
Besides HappyFresh and Redmart, in Southeast Asia there is also a similar service called Honestbee, which also had to present their services in the country since August 2016 last month.
If Lazada really successful acquisition of Redmart, it is not impossible that they also will present these services in the country to develop their business lines in the field of e-commerce.
Comments
Post a Comment